With less than two weeks to bring Okayplayer’s 25th anniversary campaign to life, I led the creative development and execution working with one designer I managed and our Senior Producer. I shaped the campaign’s visual identity, co-produced an interview with our founder Questlove, and designed and built the campaign website in Webflow before bringing everything together for launch. I worked across branding, social, production, photography, and web to keep the campaign cohesive throughout all touchpoints with a limited team.