For NBA All-Star Weekend 2026, I led the creative direction and execution of OKP House in collaboration with Essentia Water and Legends of Basketball, developing a distinct visual direction for the experience. I adapted the existing OKP House branding to suit the NBA All-Star setting and align with the creative expectations of the brand partners.

I developed the art direction, created 3D renders to plan the layout and guest flow, and designed and produced an archival gallery celebrating Okayplayer’s editorial and cultural legacy. I also managed the production and installation of branded materials and physical installations, overseeing the process from design development through on-site execution.