Background

Zate is a dating app based in Austin, TX and I was responsible for developing their brand assets and executing paid ad campaigns. Over the course of 1.5 years, I created a consistent visual identity for the app and reached the app’s target audience through various platforms. I developed engaging motion graphics/VFX content by incorporating local culture into messaging and using data-driven insights to optimize ad performance. My work played a significant role in establishing the app's brand and attracting users.