Background

EVO Entertainment is a family entertainment center group with cinemas, bowling lanes, arcade games, and live entertainment. They needed help maximizing their uniqueness in an overcrowded, densely saturated market. To do that, we showed how EVO is an experience, escape, and above all, a place where, whatever your story, you become the main character.

I worked alongside the creative director to create a brand that is as bold and exciting as the feeling of being the main character is. This new brand that was implemented by the client across all channels. In addition, I art directed the 30-second spot which we shot to visualize the embodiment of main character energy. I also worked on set as a PA and a BTS photographer. This was the largest project I've ever been a part of, and therefore it's some of the work I'm most proud of.