For this activation, I developed the OKP House logo and branding system, designed the venue layout and guest flow using 3D rendering software, and oversaw the production of branded materials and event collateral, overseeing the transition from design concepts to finished, on-site installations. I also art directed a photography gallery showcasing work by legendary hip-hop photographer Danny Hastings, bringing an important visual record of hip-hop culture into the environment.

Beyond the physical space, I developed the partnership pitch deck that secured BET as the presenting partner and coordinated branded social content deliverables surrounding the event. From communicating the initial concept to bringing the visual identity into the physical environment, my role spanned the creative development, planning, and execution of the inaugural OKP House.